- It (Pushtimarg) is spontaneous, selfless and motiveless love for Shri Krishna.
- It is based on pure love for Shri Krishna.
- It is expressed only through service of Shri Krishna - "Seva".
- It is love after realising Shri Krishna's true nature.
- The knowledge gained is not a means of liberation.
- Liberation, is considered secondary to the enjoyment of Shri Krishna's bliss.
- Its aim is Shri Krishna's happiness.
- No caste, creed, color, sex or age prevents one from attaining Shri Krishna's Grace.
- It does not know any boundaries, be it time, place or anything else.
- It does not require a devotee to give up a householder's life. In fact, one can serve Him better, by being a householder. This is different from other philosophies that require a life of contemplation as a monk.
- All the worldly desires are diverted towards Shri Krishna, they are then not required to be suppressed.
- World is not looked down upon but is treated as Shri Krishna's creation and thus as real as Shri Krishna himself.
- Shri Krishna is the Supreme, all the other deities reside in his form. Therefore total faith is placed in Shri Krishna alone.
- In the state of liberation the entity of the devotee merges into *Shri Krishna's blissful form, but in Bhakti (especially Pushti bhakti) the devotee does not seek liberation but he enjoys Shri Krishna's bliss by participating in it as a separate divine entity.
The formal initiation into Pushtimarg is called Brahmasambandha. The absolute and exclusive rights to grant "Brahmsambandh" in the path of grace, in order to transform an Ordinary jiva (soul) into a Pushti "Jeev" lie only with the descendants of Vallabhacharya, known as Goswami Balaks - Vallabhkul (The word "Goswami" literally means - the one who has control over all the senses), who Vallabh Vaishnavas respectfully and lovingly refer to as: "Goswami","Bawa" or "Jai Jai". They are the actual and direct descendants of Vallabhacharya Mahaprabhu. Goswamis are responsible for the "pushti"(literally means spiritual nourishment) of all the disciples initiated by them.
Brahmsabandha is a process, where after fasting for one full day(consuming fruits and milk only) one is given the Krishna "Gadhya Mantra" in front of a Deity "Swaroop" by a Vallabhkul Goswami after which tulsi leaves (Indian Basil) are offered to the lotus feet of the Lord. The Adhikaar(right) to perform daily "seva" comes only after one is initiated into Pushtimarg by means of formally granting Brahmsambandh by a Goswami Balak. Without brahmsambandh one does not hold the right to perform seva of a Pusht Swaroop (Deity) (the swaroop which showers grace just like it did on the gopis).
Basic concepts and terminology
- Pushti Marg Because the Lord is accessible only through His own grace. The Lord cannot be attained by a given formula - He is attainable only if He wants to be attained !
- Rudra Marg Because Shri Vallabh won the great debate on the shastras at Vijaynagar,after the kanakabhishek ceremony, Vishnuswami humbly offered Shri Vallabh his seat and it was accepted by him. And also as the knowledge in this line was first given to Rudra i.e. Lord Shiva and it has come down from Him in disciplic succession.
- Shuddha-Advaita Pure Monism where there is no difference between the creator and the created.
- Bhrahmavada Brahman, the source and cause of all that is in the Universe, IS the universe. Purest form of monism anywhere, in any religion. Uniquely, this is the only philosophy that states, categorically, that everything, absolutely everything, is perfect just the way it is. Everything is imbibed with the sprite of the Lord and as the Lord is eternally perfect, everything is perfect !